Kolm is a Vancouver-based brand specializing in multi-sensory, hot-cold contrast therapy experiences. The branding concept takes inspiration from the Pacific Northwest’s natural elements, blending warmth and confidence in its visual identity. The custom wordmark features organic letterforms that reflect the brand’s holistic philosophy. Thermal imaging is incorporated into the brand assets, visually demonstrating the effects of heat and cold on the body. The result is a branding system that is both educational and immersive, resonating with the wellness-focused audience that Kolm serves.
Beyond its core identity, the branding strategy incorporates an interactive digital experience, where users can explore different therapies through an intuitive website interface. The use of warm-to-cool gradients in the visuals mirrors the temperature shifts experienced in contrast therapy, further strengthening brand storytelling. Packaging and in-store design also follow the same approach, creating a seamless transition from digital to physical interactions with the brand.
